Amazon is my go to. When I lived in Hawaii for a few years in the Navy, it was one of the few companies that promised me delivery within a week. A lot of companies consider shipping items to Alaska and Hawaii as a burden. The products would get sent via a ship to Hawaii. This was the cheapest method. The ship wouldn't leave until it was full. It would take up to a month, sometimes if I ordered from other sites, like Zulily.
Amazon has created this essential value for customers. They were any sailor's go to on a ship because they didn't have a problem with shipping to FPO APO addresses. Their customer service is on point. I think the first purchase I made with them was the a blu ray movie, The Hangover. It was lost in the mail and they mailed me another copy, no questions asked. They will take returns on any item and are open to feedback. Jeff Bezos loves feedback. In fact their logo, Amazon with the arrow pointing from a to z was created to show their dedication to any customer a to z!
Today Amazon gives us this value through Amazon Prime. With their two day shipping guarantee, their music library and even their own TV shows, how can you not be a member?! I am personally in love with the show, Bosch!
Amazon does use online technology to create value through social media and emails. They want you to know if there is going to be a sale on certain products. They also know exactly what you were looking at on your last visit to their site, so it will show up on the home page as ideas when you return. What else is appealing about Amazon is they thrive off reviews. If you ever wanted to purchase an item in the store, but were on the fence about it. Have you pulled up Amazon to look at reviews? I have. Well, they will send you these emails asking you to review your last purchases. They will also send you recommendations. Amazon has their own blog as well to get customer's attention.
When it comes to offline technology, Amazon is a word of mouth company. Amazon isn't a in your face type of advertising company. If you check out this link, https://www.amazon.com/p/feature/3g9pdpvmnx3f9rf?ref_=aa_lc_2&pf_rd_r=HKAV388EJDX3H8PCRJYH&pf_rd_p=5626b5a2-fb1c-4fe9-93d9-7c7eb75d493c it appears as though Amazon is installing solar panels on their warehouses and that they do a lot of energy conservation. They have Amazon smile which will donate .5% of the purchase to whatever charity you pick. Amazon does a lot of public relations for offline technology in that sense. Amazon has even created their own shopping day called Prime Day. All of these things add value for the customer. The customer then knows they are doing good and giving back to the community. They genuinely feel good about purchasing goods through Amazon. Amazon does have a commercial for Prime. I have seen one once within the past six months.
Overall Amazon does a really good job reaching most demographics. If my parents are using it and I am, it a pretty good indication that it's marketed for older and newer generations. I don't think there is much they could improve on. I would really have to think about that. They have made me a pretty satisfied customer.
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