I decided to do my final blog on personally identifiable information, PII and compare several companies. Today, most people save their information on websites they frequently purchase from. I feel as our society continues to grow everything will be tracked and tangible money might go away. However, this poses several issues, how secure is our information? I would say most concerning for me is my health information when I give my PII to medical companies or the medical company itself. BCBS's customer information was compromised by it's own employees before, so how do we know it won't happen again?
Until a few years ago, the navy military CAC cards would contain PII, such as your SSN on it. It wasn't until they realized the thief could get access to so much PII that was stored in the card, that they changed. The SSN was plenty for them to change already.
What it comes down to is companies exemplifying their concern for it's customers information. I know you cannot do much for the medical companies, since they are a necessity. But, you should know that privacy policy is there for you to view before you accept those terms and conditions.
You have to remember your information can be compromised at anytime today because there are hackers. However, does the company have enough people monitoring the servers to ensure that no one enters their site? Well, that is strictly based on how much trust you have in that company. A lot of companies don't put enough money into security.
For the future of digital marketing, I think more customizable ads will be out there. More mobile rising star ads will come into play and compete with others. People will be more engrossed in these interactive ads, that they will eliminate some of the boring banner ads that people x out of. Advertising will ask you a question to determine what ad to play first. They will get very creative with the way that it is featured. But this question has to be simple but solid. Ask one too many questions to see the ad before visiting the site and you may lose your customer. This is the type of advertising I foresee more of in the future.
Web Design Principles
The company that I am following is Amazon. Their webs design principles and internet usability is on point! They are a very thorough and innovative company when it comes to websites. Their main page always has new deals and new products that they are featuring on it. It never gets boring and there is always something interesting going on. Their mobile site is very similar, except there are less links in the way of your search since a phone cannot accommodate them. What I love about Amazon is that navigation on both the web page and mobile site is very simple. I know where everything is and how to get to it. For a while though, it was very difficult to turn off one click for purchases. I wasn't sure how to do it and it wasn't made very clear. I still don't know if I can turn it off for my Amazon Prime video purchases. For a while you couldn't. I have not check recently.
I will also analyze the company that I am doing my project on, Netflix. I love how simple their webpage is. It has a link to subscribe and the background is basically images of the shows they feature. Right now they are pushing House of Cards. I think how they did their home page was very clever. I like how Netflix is not in your face like Amazon with all of the advertising. Although what they sell is different, Amazon has a ton of links on their home page. It can get very distracting. However, this is great for marketing. Netflix's mobile application is simple also and the main thing is they don't have advertising. Advertising was recently suggested to them and I hope they do not pursue it!
Overall, I would not change anything with both companies web pages. They are both made to get the type of customer their product warrants. Both are very successful in what they do and have a stellar customer base. The design principles are great for both. Amazon thrives on marketing a variety of products. I recently saw an add at the top of my screen that Amazon will have you book a carpet cleaner through their site! While, Netflix thrives on a variety of video and tv shows for streaming.
I will also analyze the company that I am doing my project on, Netflix. I love how simple their webpage is. It has a link to subscribe and the background is basically images of the shows they feature. Right now they are pushing House of Cards. I think how they did their home page was very clever. I like how Netflix is not in your face like Amazon with all of the advertising. Although what they sell is different, Amazon has a ton of links on their home page. It can get very distracting. However, this is great for marketing. Netflix's mobile application is simple also and the main thing is they don't have advertising. Advertising was recently suggested to them and I hope they do not pursue it!
Overall, I would not change anything with both companies web pages. They are both made to get the type of customer their product warrants. Both are very successful in what they do and have a stellar customer base. The design principles are great for both. Amazon thrives on marketing a variety of products. I recently saw an add at the top of my screen that Amazon will have you book a carpet cleaner through their site! While, Netflix thrives on a variety of video and tv shows for streaming.
IAB Guidelines
Did you know that there are certain requirements for advertisers to follow by when posting online? 😮 Well, I honestly had no idea. I thought that ads online were just there and there was no requirements for them what so ever! After reading about them and checking internet advertising bureau (IAB) guidelines, I was quite amazed. I know for a fact that on my phone when I surf the web, there have been smartphone pop up ads that are not allowed! I will be reading an article and POOF! it shows up. Tablets are not even allowed to have ad countdowns on them. The rules are pretty interesting. So, as a result I visited some sites online to check out the ads.
There was a variety of ad formats that I ran across. Zulily and Brad's Deals websites feature medium rectangle ads that are 300 x 250 on their site. These are probably good for allowing other companies to advertise and being noticeable as well. I stumbled across this website BGR and they have mostly banner ads. They have full banners and half banners on their main page. Zulily doesn't really feature ads on their site. Now this could be because I have the mobile application. However, it wasn't until recently that I noticed them even having ads on their website. This could of been after QVC bought them out over a year ago. They might of resorted to ads as an option or QVC might do it to keep pricing for the bargain site where it is at. On the Brad's Deals mobile website, the ads are full banners, half banners and large rectangles. They must figure that you will see the ads a lot easier this way on your phone. On the BGR website, their is mainly full banner ads. This could be because they want you to see more of what they have to offer, which is sports and technology news. Brad's deals is different since, they already know you are their to check out sales deals. So, in their minds, they figure they can make more money if you see these ads!
The mobile rising star ad is something that is new to advertising and intriguing for the viewer. Nike has one and here's a link that will show you some examples, https://www.youtube.com/watch?v=aS-Rrc2v6_Q
These mobile rising star ads are incredibly interesting to watch, more so than a banner ad. They catch my attention with all the action that is happening!
Overall, sites take lots of time to implement and place ads in the correct place. These are determined based on what the site is featuring and if they want it to disturb the traffic that is viewing it. Ads online are sometimes there and you can be so immune to them at this point, that you don't even notice! So, the mobile rising start ads are a great way to increase customer awareness of the product that is being marketed!
There was a variety of ad formats that I ran across. Zulily and Brad's Deals websites feature medium rectangle ads that are 300 x 250 on their site. These are probably good for allowing other companies to advertise and being noticeable as well. I stumbled across this website BGR and they have mostly banner ads. They have full banners and half banners on their main page. Zulily doesn't really feature ads on their site. Now this could be because I have the mobile application. However, it wasn't until recently that I noticed them even having ads on their website. This could of been after QVC bought them out over a year ago. They might of resorted to ads as an option or QVC might do it to keep pricing for the bargain site where it is at. On the Brad's Deals mobile website, the ads are full banners, half banners and large rectangles. They must figure that you will see the ads a lot easier this way on your phone. On the BGR website, their is mainly full banner ads. This could be because they want you to see more of what they have to offer, which is sports and technology news. Brad's deals is different since, they already know you are their to check out sales deals. So, in their minds, they figure they can make more money if you see these ads!
The mobile rising star ad is something that is new to advertising and intriguing for the viewer. Nike has one and here's a link that will show you some examples, https://www.youtube.com/watch?v=aS-Rrc2v6_Q
These mobile rising star ads are incredibly interesting to watch, more so than a banner ad. They catch my attention with all the action that is happening!
Overall, sites take lots of time to implement and place ads in the correct place. These are determined based on what the site is featuring and if they want it to disturb the traffic that is viewing it. Ads online are sometimes there and you can be so immune to them at this point, that you don't even notice! So, the mobile rising start ads are a great way to increase customer awareness of the product that is being marketed!
Subscribe to:
Comments (Atom)